My name is Ann Latukhova. I am a product designer.
I design products that feel clear, thoughtful, and genuinely useful. For the past 10+ years, I've worked on cross-platform products, AI features, and design systems — always focusing on experiences that make people's lives a little easier and more enjoyable.
selected work ↓
Users can ask questions about the market, get instant analysis, and make decisions faster — without switching between tools or digging through raw data.
Redesigned the AI chat experience from the ground up: clearer response structure, smarter message input, context-aware suggestions, and a conversation flow built around how traders actually think.
Web
Mobile
02.
Authors Feed
Users can follow favorite authors and see their new books, editors' choice, news about the author and add the books they are interested in to their library.
Improved book cards, added cards of new books, editors' choice, news about the author. Adding books to your library is faster and more convenient than ever before.
iOS
Android
Web
03.
Achievements
Development of a new feature. Users track progress, get motivated and enjoy captivating illustrations. For new users, achievements serve as motivation to read and familiarize themselves with the app's features.
For current users, they act as an incentive to read more and share their experiences with others. Illustrations created in collaboration with illustrator Tim Yarzhombek.
iOS
Android
Web
04.
Rating
Development of a new feature. Integrated into our existing design, it replaces the abstract rating system. Users now have a comprehensive rating system that includes reviews and emoji impressions.
The user's own review takes priority, followed by reviews from friends. The rating feature assists readers in selecting their next book with confidence.
iOS
Android
Web
My last role
At Takeprofit, I design across web and mobile for a trading analytics platform — leading the AI chat assistant, redesigning the Media section, and building scalable components that grew with the product.
My previous role
As Senior Product Designer at Bookmate (10M+ users), I owned end-to-end design across iOS, Android, and Web. Led the full Android redesign, built the design system from scratch, and shipped core product features — subscription flow, Year Recaps, authors feed, book ratings, and sorting.